I’m a design leader who believes in creating clarity, building alignment, and empowering teams to do their best work. I bring calm, strategic thinking to complex problems — and a deep commitment to designing not just products, but culture.
I’m passionate about shaping environments where people feel safe to think big, speak up, and take pride in what they create. My practice is grounded in empathy, curiosity, and the belief that thoughtful design leads to happy, loyal customers and meaningful business growth.
UX/UI WEB DESIGN
Horizon State voting platform
E-COMMERCE DESIGN
UX / UI WEB DESIGN
Budweiser smart fridge
CX RESEARCH
World Vision service
SERVICE DESIGN
DoseAid medication service
Selected projects
Requirement scoping, prioritisation, product roadmap, project plan, timelines and team building.
Planning and facilitating research in to map out end-to-end customer journeys, identify behavioural patterns, uncover painpoints and opportunities.
Building high/low-fidelity prototypes to test and refine ideas quickly.
What I can help you with
Visual design for mobile apps, responsive websites and IoT products.
Facilitating user-testing sessions to test and validate UI designs with specific user groups.
Employing user-centered design methodologies to develop engaging user experiences.